History

“AMARIS is a magical kingdom of suplerlative jewels and exceptional workmanship. Our jewels are a melting pot full of imagination, creativity and passion to create some of the most beautiful pieces imaginable.” -Prerna Rajpal

Amaris (meaning eternal in Sanskrit) is a fine jewellery brand known for crafting exquisite creations in diamond, jadau & gold. Our collection combines unique designs, a colorful palette and modern styles to create looks which are at once contemporary and glamorous. The brand’s philosophy is to bring couture jewelry within the reach of India’s modern women.

Spun in 2010 out of a 30-year old family-run jewelry business, AMARIS is currently being run by a professional management team. The brand has built a strong presence in the NCR market with its flagship store at the prestigious designer enclave- GALLERY ON MG mall.

Today, Amaris and its lead designer are being celebrated by the national fashion fraternity. Regular coverage in fashion magazines such as Harpers’ Bazaar and Vogue speak of “a collection hard to miss” and “totally on-trend”. Shows with Industry legends like Rohit Bal and Suneet Varma have further strengthened the brand.

Most importantly, in a short span of time, Amaris has built a list of loyal customers that extends from Indian markets of NCR, Mumbai and Bangalore to international hot-spots like Dubai, Singapore and New York.

At the heart of Amaris Jewels’ success is a rare combination of historical business expertise coupled with a visionary owner with a strong fashion sensibility.