THE AMARIS VISION

At AMARIS, we imagine a world where women are celebrated for everything they do - working and unwinding, partying and parenting, and most importantly, for simply being themselves. For over a decade, we’ve crafted not just jewels but stories - talismans of ambition, joy, and individuality.

Our vision is simple: to be the first choice for women who seek luxury that reflects their spirit. Jewels that move effortlessly through boardrooms and soirées, milestones and everyday moments. Because fine jewelry isn’t meant to be locked away. It’s meant to be lived in, flaunted, celebrated. The AMARIS woman deserves to shine every single day.

ONE WOMAN. ONE VISION. ONE BRAND.

ONE WOMAN. ONE VISION. ONE BRAND.

AMARIS was born in 2015 from Prerna Rajpal’s simple wish: jewelry that felt like her - bold, unapologetic, unforgettable. A Chartered Accountant turned designer, she traded spreadsheets for sketches to create jewels that celebrate strength, confidence, and individuality.

Today, AMARIS is a bold, global voice in fine jewelry - where global savoir-faire meets Indian craftsmanship. Every piece is crafted with intention, designed for women who want to be seen, heard, and remembered.

“Honestly? I just wanted jewelry that felt like me. So I made it—and turns out, many women felt the same.”


- Amour 💙
Prerna Rajpal
Founder & CEO
AMARIS

THE AMARIS WOMAN

The women we know and love are the stars of their own lives. Whether you are a CEO, a stay-at-home mother, a hobbyist, or a professional taking a break (Hi!), we celebrate you and all you have achieved.

Our jewelry boasts cutting-edge design, high quality stones, and innovative materials. This is jewelry that is described as bold, self-assured, eye-catching and always relevant. The women who align strongly to principles of freedom, self expression and ambition. AMARIS is a celebration of feminine powers, and all that we, as women, have achieved together.

IN 10 KEY DATES

2014

The Dream Was Born

It all started with a bold idea, a deep belief and a INR 5L loan from our founder's husband. AMARIS was conceptualised to create jewelry that understood the modern woman, powerful, multifaceted, and unapologetically herself.

2015

Our First Tiny Home

A 600 sq.ft space in a small Chattarpur (New Delhi) mall became AMARIS’s first boutique. Small space, big dreams. Prerna personally attended every walk-in - hitting a 50% conversion rate! That's every second woman walking out with with her dream jewel. Insane? Yes. Magical? Always.

2017

Paris, aishwarya rai & Our First Cover

Our jewels were picked for Aishwarya Rai's Brides Today cover shoot in Paris. Four couture looks (Ralph & Russo, Armani, Valentino... and AMARIS). Prerna flew down to make it happen. Dreams were now runway-ready.

2018

Built Our Own Design Lab

We set up our in-house manufacturing workshop - a full-fledged design lab. Not just to make jewellery, but to innovate, play, iterate and create pieces you didn't know you needed - until you wore them. Today, over 70 highly skilled artisans work full-time at AMARIS, supporting their families while turning your dream jewels into reality-one exquisite detail at a time.

2019

National Recognition (And Counting)

Prerna was named among India's Top 75 Women Entrepreneurs, recognised for redefining the fine jewellery landscape. The accolades have kept coming since: Business Today's Most Powerful Women in Business (2024); ET Inspiring Women Leaders (2023); Featured in Vogue, Elle, Harper's Bazaar & Brides Today. She's unstoppable and this is just the beginning.

2020

The Big Move to Ambawatta One

With the love pouring in, it was time for a bigger home. We moved into Delhi's most iconic fashion destination - Ambawatta One - amongst the country's finest designers. 1,000+ clients had walked out with hugs, smiles, and sparkling stories.

2022

We Went Digital (and Global)

Born out of the pandemic, our e-commerce platform launched with quiet hope. We expected online orders averaging INR 50,000.

Reality: Our first order was closed of INR 14.25L, shipped to the US. We hadn't cracked ROAS, CAC or LTV yet. But the love? It was real.

2023

deepika padukone at Cannes

Yes, that moment. Deepika Padukone, India's most iconic face, wore AMARIS at Cannes. 200+ celeb placements and counting, but this one? We screamed. This was the kind of moment we used to daydream about in that 600 sq. ft. store.

2024

100K & A Growing Tribe

We crossed 100K followers on Instagram not just numbers, but a powerful tribe of evolved jewellery connoisseurs, stylists, tastemakers, and fashion-forward women from across the globe. This growing cult gave us the fuel to design better, serve with more heart, and connect more meaningfully.

2025

Hello, Hyderabad!

Our first store outside Delhi opened in Hyderabad - and it was magic. 100+ clients in 2 months. It confirmed what we always believed: AMARIS designs transcend geography. Loved by women who are global, expressive, and unafraid to stand out.

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FROM OUR HANDS TO YOURS.

AMARIS is proud to make all its jewels 100% in-house. Step inside our manufacturing unit and you’ll hear it before you see it — the rhythm of 40+ master artisans turning dreams into diamonds.

Every AMARIS piece begins with a sketch and ends with a statement. By investing in cutting-edge technology and the latest tools, we ensure our clients get jewels that are as advanced as they are timeless. Every detail is perfected to reflect brilliance that goes beyond beauty. With gold, natural diamonds, and vivid gemstones, our turnaround time is under 15 days — because great design should move as fast as the women who wear it.

GO-TO Jewelry Brand For 200+ Bollywood stars!

Bollywood’s amaris obsession

200+ Bollywood stars. One fine jewelry icon — AMARIS.

What Makes AMARIS Irresistible

  • AMARIS sources only the finest natural diamonds (G-H color, VS quality), offering a standard reserved for exclusive collectors.

  • AMARIS jewels come with the trusted IGI certification, the world’s most widely recognized jewelry certification, so you can shop with complete confidence.

  • With 2,000+ ready to ship jewels, you can find your perfect match—from everyday essentials to bridal showstoppers—instantly at AMARIS.

  • With AMARIS' lifetime exchange and buyback guarantee, your jewel is both an indulgence and an investment.

  • Every AMARIS boutique has an in-house stylist to help you find jewels that suit your look, occasion, and life.

  • Every AMARIS jewel is designed, crafted, and perfected in-house, backed by over a decade of expertise.

Amaris X You

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Disha Batla
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Esha Gupta
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Medha Bahuguna
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Kamya
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Dr Qasim
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Nutan Winston
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Eshanka Wahi
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Kritika Chandok,

Our Boutiques

DELHI BOUTIQUE

Ambawatta One, Delhi

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HYDERABAD BOUTIQUE

Banjara Hills

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Gurugram BOUTIQUE

Golf Avenue

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We are just getting started

With 3 stores thriving and 5 more on the horizon, AMARIS is on it's way to becoming India’s most trusted and loved fine jewelry brand, redefining how the modern woman experiences luxury — personal, powerful, and unforgettable.

Join us as we redefine luxury, one jewel at a time. Stay tuned.